MUSIC IS MY BUSINESS (MIMB), an Atlanta based company is the brainchild of Aaron Arnold. MIMB integrates music production, television and film, multi-media and brand development. Regardless of the project, music is the central element–the common thread. Before pursuing his passion for music Aaron worked as an Executive at Hill & Knowlton in New York. Aaron decided to further pursue his interest in music by accepting an internship with Bad Boy Records. After working with Bad Boy for less than a year Aaron decided to launch his own company to change the way business is done in the music industry.
Under Aaron’s direction, Music Is My Business has consulted for brands such as ESPN, Heineken, Billboard Magazine, The United Nations’ World Food Organization, Grammy Winner Bryan-Michael Cox and MTV’s Making The Band, Platinum Selling Artists, Danity Kane. MIMB specializes in creating innovative ways to complement brand development with the power of music. The company creates musically-driven projects in every area of pop culture, including fashion, television, film, and technology.
An active entrepreneur, Aaron has appeared on VH1′s new show “I Want to Work for Diddy,” discussing how he used the experience to excel. He was recently recognized by the Cable News Network (CNN) as a “Young Person Who Rocks,” an honor presented to individuals under the age of 30 who impact and inspire the world. He was recently nominated for work with United Nations World Food Program by GQ Magazine’s “The Gentleman’s Fund”.
Music Is My Business is supported by a team of young and innovative individuals who believe that music is the soundtrack to life as illustrated through music’s immense historical and modern influence in the world. These young stars include: Jason Murdock, Chief Music-Technology Officer & Music Director and Michael McConnell, Director of New Media Marketing.
Music Is My Business has been recognized by Inc Magazine as one of “America’s Smartest New Companies led by people under 30.” Aaron’s fresh perspective and innovative approach to celebrating black music will surely contribute to the celebration of Black Music Month.
