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January 2007 IMPACT LEADER Rahama Wright

Rahama Wright

Over the last five years Ms. Wright, founder of Shea Yeleen International, Inc. has led a fight for women shea butter producers in Africa. This fight has taken her from Mali to Southern Sudan in an effort to bring greater awareness to the issues of women producers in rural communities across the African continent. The mission of Shea Yeleen International is to connect women producers of shea butter to global consumers of this popular skincare product. Ms. Wright first became a shea butter activist while living as a Peace Corps volunteer in Mali. There she was directly impacted by the lives of women struggling with poverty. Ms. Wright’s vision is to assist women in rural communities to overcome poverty by selling shea butter as an income generating activity. She believes that consumer education is the key to changing the imbalance in power between shea producers and big business. Currently, she is working to assist close to 5,000 shea butter producers in Mali. By linking producers directly to consumers her organization is playing a role in changing the face of skincare through transforming the lives of shea butter producers. In addition, Shea Yeleen is a member of the Campaign for Safe Cosmetics which advocates for safe and healthy products in the US skincare market. As the organization expands its product line and mission, be sure to see this rising star on the forefront of change within the African Diaspora. Ms. Wright has a degree in International Relations from SUNY Geneseo and is a member of Zeta Phi Beta Sorority, Inc.

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